Apple is one of those companies that are expanding continuously. They started by making computers, then launched themselves into the mp3 market and a bit later also introduced a new kind of cell phone. Their latest brand extension, the iPad is a great thing for all who loves technical pinches. Now they are thinking about opening an online store to sell Mac apps. A rising question here is if you can call all these different products, that Apple makes, brand extensions? Or are they actually line extensions? As to my opinion, they are line extensions, because all products are still related to the original product, the computer. Apple doesn't have to enter new markets, their target group remains the same.
http://www.guardian.co.uk/technology/2010/nov/07/apple-steve-jobs-mac-apps
I don't totally agree with your opinion about Apple and its products being line extensions. To me, line extension is like introducing almost the same product but with another look. For example : a computer of Apple isn't the same sort of product as the Iphone.
BeantwoordenVerwijderenLaura