BMW extends again

BMW is one of the big players in the motor industry; it has made his name in the upper category for almost a century. This enormous success mainly comes from their big role in the automobile industry, but a lot of knowledge has also been put into their motorcycle division.

Their consistency in development and innovation has caught the world’s attention for years. Just like other big Corporations e.g. Apple, Porsche, they tend to extend their "cool" brand. BMW has already had some ideas for the scooter sector, but last week they announced a brand new premium scooter (concept c) in their latest press release. Will the concept be a big hit? I don’t know. But I do know for a fact that at the rate they release these new and ecological concepts, they will definitely keep broadening their margins in the near future.

Stephan Cammaert

http://www.bmwblog.com/2010/11/02/world-premiere-bmw-concept-c/